|
Direct Response MEDIA CAPABILITIES: |
|
|
Placement of Short-Form DRTV (:30 :60 and :120) and
Long-Form DRTV (infomercials)
|
|
|
Placement of Ads (Remnant) in Print Media (Magazine,
Newspaper, Trade) at 40% to 70% off rate card
|
|
|
DR Radio buying and placement
|
|
|
Internet Online campaigns - including email marketing,
affiliate programs, SEO, Opt-in/Co-Reg, banner ads, CPC, text
links, etc.
|
|
|
Outdoor Media (Billboards, Taxi Stands, Mobile, Bus
Stops, etc.)
|
| |
|
PRODUCTION & CAMPAIGN MEDIA
MANAGEMENT: |
|
|
Script Writing and Concepting of Client Project
|
|
|
Production of Media (Commercials, Infomercials, Radio
spots, etc.)
|
|
|
Voice over talent as needed
|
|
|
Graphic concepting for all mediums
|
|
|
Telemarketing Call Center analysis/results
|
|
|
Trafficking of commercials and infomercials
|
|
|
Invoice Affidavit (post-buy)
|
|
|
Integration of other items as needed, depending
on campaign
|
| |
|
DR MEDIA PLANNING, BUYING & EXECUTION: |
|
|
Research Capabilities that will
effectively have direct results for your campaign
|
|
|
Recommend targeted media schedules specifically suited
for Tests & Roll-Out campaigns
|
|
|
Negotiate media buys with the
most cost-effective rates to meet client's budget
|
|
|
Closely monitor campaign to track
ROI goals and adjust campaign as necessary
|
|
|
|
|
CORPORATE GOALS: |
|
|
Our corporate goal is to ensure that our clients
receive media results that are measurable, specific and
immediate while providing cost effective rates, resulting in
savings for the Client!
|
|
|